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Estimating perceptions of the relative COVID risk of different social-distancing behaviors from respondents’ pairwise assessments

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Significance The COVID-19 pandemic led to a worldwide campaign to change our lives. It involved governmental and health-professional communications with explicit guidance, such as keeping social interactions short and outdoors,… Click to show full abstract

Significance The COVID-19 pandemic led to a worldwide campaign to change our lives. It involved governmental and health-professional communications with explicit guidance, such as keeping social interactions short and outdoors, maintaining six-foot distance, avoiding handshakes, and properly wearing masks. What have people come to believe regarding the relative COVID-infection risk of different combinations of such social-distancing behaviors? We measure and estimate these relative-risk perceptions with surveys that we conducted in three countries during COVID. To the extent that people’s perceived risk tradeoffs affect their behavior, our investigation helps focus health-risk communications on relative risks, potentially helping people make healthier choices.

Keywords: distancing behaviors; risk different; relative covid; social distancing; covid; risk

Journal Title: Proceedings of the National Academy of Sciences of the United States of America
Year Published: 2022

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