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The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach

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ABSTRACT This study examines the private consumption benefits of sports attendance using revealed and stated preference data from 28 Football Bundesliga teams across three divisions. Survey respondents were presented with… Click to show full abstract

ABSTRACT This study examines the private consumption benefits of sports attendance using revealed and stated preference data from 28 Football Bundesliga teams across three divisions. Survey respondents were presented with positive (sporting success) and negative (management failure) scenarios and asked for the number of game trips if each scenario occurred. The results of a pooled random effects Poisson model show that travel costs and ticket price have a significant negative effect on the number of home game trips. The weighted consumer surplus per game trip including travel costs and ticket prices is €345. Consumer surplus per game trip was found to change by €41 (first division) and €98 (second and third division) if the positive scenario occurred and by €39 if the negative scenario occurred.

Keywords: management failure; attendance; revealed stated; sporting success; stated preference; travel

Journal Title: Applied Economics
Year Published: 2017

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