LAUSR

ABSTRACT This study examines the preference for COVID-19 measures in hotels during the pandemic. In November 2022, we conducted a choice experiment in Japan. The results of a conditional logit model demonstrate that mask wearing during conversation in restaurants was preferred, followed by the installation of air purifiers, the individual packaging and disposal of amenities, nonface-to-face check-in, and the individual packaging and disinfection of amenities. The results of a latent class model reveal preference heterogeneity, especially for mask wearing. In cases where trade-offs exist between COVID-19 control and environmental measures, COVID-19 control is preferred even among those who are environmentally conscious. There is preference heterogeneity. Understanding the need for diverse levels of infection measures is necessary to ensure that diverse individuals have access to services that suit their needs. What we learned from the COVID-19 pandemic can be applied when we face new infectious diseases in the future.