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The green contagion effect: an investigation into the propagation of environmental practices across multiple supply chains tiers

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The phenomenon of green contagion refers to the diffusion of sustainability practices across multi-tier supply chains. In this research, we propose a model of green contagion, theorising that both ... Click to show full abstract

The phenomenon of green contagion refers to the diffusion of sustainability practices across multi-tier supply chains. In this research, we propose a model of green contagion, theorising that both ...

Keywords: supply chains; contagion effect; contagion; green contagion; practices across

Journal Title: International Journal of Production Research
Year Published: 2020

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