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The private label literature assumes that store brands (SBs) are of lower quality than competing national brands (NBs). To contest this notion, this paper examines the quality competition between a... Click to show full abstract
The private label literature assumes that store brands (SBs) are of lower quality than competing national brands (NBs). To contest this notion, this paper examines the quality competition between a...
Keywords:
quality competition;
competition national;
store brands;
national store
Journal Title: International Journal of Production Research
Year Published: 2021
Link to full text (if available)
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Journal Title: International Journal of Production Research
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!