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Hello, My Name Is Awesome: How to Create Brand Names That Stick

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Like any child, newborn companies and products need names. But trade names differ from personal names in one important way: the names need to be legally available. The practice of… Click to show full abstract

Like any child, newborn companies and products need names. But trade names differ from personal names in one important way: the names need to be legally available. The practice of developing compan...

Keywords: create brand; name awesome; names stick; hello name; awesome create; brand names

Journal Title: Names
Year Published: 2019

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