LAUSR

ABSTRACT This paper explores the strategic success factors of fast-growth women entrepreneurs, explicating how their gendered strategies influence their growth paths. Drawing on social feminist theory, our qualitative study posits that a conscious choice of female perspective can be the central principle behind women’s entrepreneurial behavior and positively associated with growth. Our findings provide a more nuanced understanding of how women entrepreneurs weave together (economic) growth with personal and social outcomes, while shaping their key strategic success factors – client relationship and branding, organizational values and culture, networking behavior, and leadership and management – with female attributes and values attained through socialization.