LAUSR

ABSTRACT A recent focus among communication scholars, the study of contradiction and paradox illuminates the inherent irrationality of organizing. The following case study examines how youth labor – cast as play – functions as a series of tensions and contradictions in the day-to-day construction of work(er) between adults and youth. Mirroring the popular reality TV show, The Apprentice, the program under study communicated contradictory messages about youth work(ers) in terms of: (1) proving/discounting oneself as worker, (2) demanding confidence while orchestrating uncertainty and (3) playing along versus being playful in the organizationally prescribed framework, effectively dismissing work(ers) essential to the functioning of the organization. My analysis demonstrates how the framing of youth’s work as a game delegitimized youth work(ers) resulting in potentially exploitative working conditions, and serves as a call to communication scholars to better account for youth as workers, while pointing to similar implications for other types of provisional and contingent work(ers).