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New Public Management and Customer Perceptions of Service Quality – A Mixed-Methods Study

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The purpose of this study is to explore the impact of New Public Management (NPM) reform on customers’ perceptions of service quality. This study uses a mixed methods research design.… Click to show full abstract

The purpose of this study is to explore the impact of New Public Management (NPM) reform on customers’ perceptions of service quality. This study uses a mixed methods research design. For quantitat...

Keywords: mixed methods; perceptions service; public management; new public; service quality

Journal Title: International Journal of Public Administration
Year Published: 2020

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