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The majority of the studies on luxury brands have focused on examining the determinants of customers’ positive behaviour and identified the crucial role of authentic experiences. Although customers... Click to show full abstract
The majority of the studies on luxury brands have focused on examining the determinants of customers’ positive behaviour and identified the crucial role of authentic experiences. Although customers...
Keywords:
pay premium;
premium luxury;
willingness pay;
luxury experiences;
benefits willingness;
perceived benefits
Journal Title: Tourism recreation research
Year Published: 2021
Link to full text (if available)
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Journal Title: Tourism recreation research
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!