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The emergence of social media has revolutionized tourists’ decision-making processes and behaviours. This study focuses on the effect of user-generated content (UGC) on tourist loyalty behaviour by... Click to show full abstract
The emergence of social media has revolutionized tourists’ decision-making processes and behaviours. This study focuses on the effect of user-generated content (UGC) on tourist loyalty behaviour by...
Keywords:
user generated;
generated content;
tourist loyalty
Journal Title: Tourism recreation research
Year Published: 2021
Link to full text (if available)
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Journal Title: Tourism recreation research
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!