Photo by edurnetx from unsplash
Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comme... Click to show full abstract
Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comme...
Keywords:
social good;
advertising influence;
influencer identity;
advertising;
good exploring;
influence social
Journal Title: International Journal of Advertising
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!
Journal Title: International Journal of Advertising
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!