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Social marketers and health advertisers often use statistical health information to craft customized messages for specific consumer segments. However, the composition of these segments can vary gre... Click to show full abstract
Social marketers and health advertisers often use statistical health information to craft customized messages for specific consumer segments. However, the composition of these segments can vary gre...
Keywords:
information base;
unintended effects;
effects health;
health;
health information
Journal Title: International Journal of Advertising
Year Published: 2021
Link to full text (if available)
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Journal Title: International Journal of Advertising
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!