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Artificial intelligence (AI) is rapidly reconstructing consumer experiences with brands in recent years. However, there have been the unsettled debates on whether humans react to robots (e.g., chat... Click to show full abstract
Artificial intelligence (AI) is rapidly reconstructing consumer experiences with brands in recent years. However, there have been the unsettled debates on whether humans react to robots (e.g., chat...
Keywords:
congruity contingency;
humans schema;
consumer;
contingency based;
bots humans;
schema congruity
Journal Title: International Journal of Advertising
Year Published: 2021
Link to full text (if available)
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Journal Title: International Journal of Advertising
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!