LAUSR

ABSTRACT The rise of proximity logistics and e-commerce has intensified the need for stronger public policies on logistics areas. However, a lack of operational urban planning tools hinders policy implementation, creating a gap between planning objectives and actual projects. Simultaneously, urban planning is shifting from a regulatory to a project-based approach. In response, the City of Paris has developed innovative logistics urban planning schemes, integrating logistics into mixed-use projects. By leveraging urban design and assuming a proactive role, it encourages developers to include logistics spaces. This article examines two key initiatives: Call for Innovative Urban Projects (CIUPs) and Perimeter of Location (PLOCs). Through participant observation and interviews during Paris’s 2021 bioclimatic PLU pre-consultation, we analyze their impact on governance. Findings reveal that urban logistics design improves project integration but faces challenges, including expertise gaps, market constraints, and land ownership issues.