LAUSR

Sweden is arguably one of the most gender-equal countries in the world, and the historical development of that equality has been studied in detail. However, less is known about how the idea of gender equality was adopted in different professional spheres. In this article, I focus on this topic by using one profession, journalism, to analyse how gender equality was placed on the trade union agenda and negotiated in Sweden between 1961 and 1989. Drawing on a framing analysis of the discussion of gender equality in the trade union newspaper Journalisten, I argue that the Swedish Union of Journalists and its members took a somewhat moderate position in the struggle for gender equality, which, during the decades in question, was mostly framed as a women’s question. For the most active advocates of gender equality, it was nevertheless a deeply felt issue, and their work can be defined as trade union feminism.