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ABSTRACT The present study looks at the interplay between cultural traits (need for uniqueness [NFU] and naïve dialecticism) and situational pressure (majority–minority influence) in explaining decision-making behaviors, specifically choosing one… Click to show full abstract
ABSTRACT The present study looks at the interplay between cultural traits (need for uniqueness [NFU] and naïve dialecticism) and situational pressure (majority–minority influence) in explaining decision-making behaviors, specifically choosing one option between two contradictory but equally convincing opinions. A total of 435 participants were recruited nationally both from the US and Korea to participate in an online experiment. Findings suggest that the NFU and disinclination toward ambivalence drive US Americans (Westerners) to move toward extreme opinions (polarize) more than Koreans (East Asians) in the majority condition, whereas naïve dialecticism and reluctance to stand out for the sake of harmony drive Koreans to merge into the middle (compromise) more than US Americans in the minority condition.
Journal Title: Communication Monographs
Year Published: 2017
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