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Hugh Blair’s rhetorical theory reflects the tenets of New Science, answering the call for communication as the transfer of knowledge from the composer to the audience. Reading Blair on style… Click to show full abstract
Hugh Blair’s rhetorical theory reflects the tenets of New Science, answering the call for communication as the transfer of knowledge from the composer to the audience. Reading Blair on style through the Enlightenment cognitive model of physiological psychology suggests a mutual cognitive associative model. In this model, style is essential, not ornamental, as it limits dissonance in the audience’s cognitive process through perspicuity.
Keywords:
ordering mind;
mind reading;
reading style;
hugh blair;
style
Journal Title: Rhetoric Review
Year Published: 2019
Link to full text (if available)
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Journal Title: Rhetoric Review
Year Published: 2019
Link to full text (if available)
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recommendations!