LAUSR

Abstract Management education is an oft-criticized subject, with practitioners and scholars alike offering suggestions for improvement. A gap still exists in how management theory is introduced to students. The authors describe how their business school redesigned its undergraduate curriculum with an embodiment of three distinguishing characteristics: experiential learning, integration, and demonstration of achievement. The authors illustrate how they incorporate introduction to management theory within several courses and describe how this coursework relates back to their curriculum’s three characteristics. They conclude with a brief discussion of how their integrated curriculum allows for upper-level Bloom’s taxonomy cognitive processes, and further reinforcement and eventual mastery of management theory in third- and fourth-year courses.