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Revisiting the ‘university image model’ for higher education institutions’ sustainability

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Global student mobility has reached far beyond Europe, North America, and Australia. Malaysia, Singapore, and South Korea have become the ‘emerging contenders’ focusing on attracting international ... Click to show full abstract

Global student mobility has reached far beyond Europe, North America, and Australia. Malaysia, Singapore, and South Korea have become the ‘emerging contenders’ focusing on attracting international ...

Keywords: university image; model higher; revisiting university; image model; higher education; education

Journal Title: Journal of Marketing for Higher Education
Year Published: 2020

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