Photo by gcalebjones from unsplash
ABSTRACT In this article, we explore the recent trends in global marketing, gender and family entrepreneurship in Asia. Taking into account previous contributions, this article aims to provide a better… Click to show full abstract
ABSTRACT In this article, we explore the recent trends in global marketing, gender and family entrepreneurship in Asia. Taking into account previous contributions, this article aims to provide a better portrait about research on global marketing, gender and family entrepreneurship in Asian countries and future directions. The article presents a few comparative analyses for Asian countries in terms of gender representation in the entrepreneurship sector in recent years as well as the succession in larger family businesses in Asia.
Journal Title: Journal of Global Marketing
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!