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ABSTRACT The authors examine how work-family balance and marketing capabilities are related to Chinese women entrepreneurs' firm performance. Drawing on the family embeddedness perspective, findings show that both factors are… Click to show full abstract
ABSTRACT The authors examine how work-family balance and marketing capabilities are related to Chinese women entrepreneurs' firm performance. Drawing on the family embeddedness perspective, findings show that both factors are positively related to firm performance. Public policy recommendations, implications, and suggestions for future research are discussed.
Keywords:
family balance;
family;
marketing;
firm performance;
work family
Journal Title: Journal of Global Marketing
Year Published: 2017
Link to full text (if available)
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Journal Title: Journal of Global Marketing
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!