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It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research… Click to show full abstract
It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing. I welcome all scholars to contact me if you would like to recommend or review a book. I would also like to invite you to submit your best research papers in the international, cross-cultural, and cross-national areas for publication consideration in the Journal of Global Marketing (JGM). Please visit the journal website (web link provided in the reference section) to check out our Associate Editors and ERB members, as well as review a list of research topics covered in the journal. It is my pleasure to welcome you to the Volume 32, Number 3 issue of the JGM. In this issue, we have included four excellent articles on new research focusing on designing elements of an international marketing mix.
Journal Title: Journal of Global Marketing
Year Published: 2019
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