"Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics"

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This study analyzes the ethical dimensions of the Direct-to-Consumer Advertising (DTCA) of prescription drugs. It focuses specifically on Pfizer’s DTCA of Lipitor, a cholesterol-lowering prescripti... Click to show full abstract

Keywords: revisiting pfizer; dtca; dtca lipitor; pfizer dtca; lipitor using

Journal Title: Journal of Global Marketing
Year Published: 2021

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