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Expanding cross-cultural social interaction regardless of whether it is real or virtual makes consumers become interested in different cultures, thereby increasing the number of consumers with posi... Click to show full abstract
Expanding cross-cultural social interaction regardless of whether it is real or virtual makes consumers become interested in different cultures, thereby increasing the number of consumers with posi...
Keywords:
influence consumer;
consumer;
toward foreign;
affinity toward;
consumer affinity;
foreign countries
Journal Title: Journal of International Consumer Marketing
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of International Consumer Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!