LAUSR

Abstract Hand hygiene is a long-standing concern in the health sciences literature, but its emergence as a public health issue in the news is a more recent development. Drawing on Alan Hunt’s work on moral regulation and responsibilization, this article analyses 30 years of Canadian newspaper coverage of hand hygiene. Concerns associated with hand hygiene and trends in coverage were identified in a sample of 518 articles, published between 1986 and 2015. Although the Severe Acute Respiratory Syndrome (SARS) and H1N1 influenza epidemics emerged as important triggers, healthcare-associated infection (HAI) was the dominant trigger for hand hygiene coverage. The articles tend to present hand hygiene as a unidimensional approach to infection control. They tend to responsibilize individuals–first members of the general public, then healthcare providers and increasingly patients–for managing the risk of infection, rather than focus upon social, cultural, political and economic factors that would promote a more broad-based and structural response to HAI.