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ABSTRACT Drawing on semi-structured interviews, and an analysis of advertisements for menstrual hygiene products in socialist Slovenia and wider Yugoslavia, this article seeks to contribute to the scholarship on menstruation.… Click to show full abstract
ABSTRACT Drawing on semi-structured interviews, and an analysis of advertisements for menstrual hygiene products in socialist Slovenia and wider Yugoslavia, this article seeks to contribute to the scholarship on menstruation. There are tensions in the public language of the socialist system, how women perceive menstruation and the messages conveyed through these advertisements. The choices made by women in relation to their views of these products assist in evaluating the emancipatory potential they are imagined to have, as well as the shame still widely associated with menstruation itself.
Journal Title: Journal of Gender Studies
Year Published: 2018
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