LAUSR

ABSTRACT In May 1871 Mary Ann Girling, an itinerant preacher of Suffolk, set her first firm step to public, charismatic leadership. Through apocalyptic prophecies, mystical visions, stigmata, and gospel events that encompassed ‘dancings, prophesyings and trance utterances’, and through fashioning a public persona with a complicated relationship with the media and an elaborate appearance—the curls in the title are part of that appearance—she gathered a flock of devotees and ensured constant media attention. Her exuberance, also fascinated curious and sceptical people. They mocked her appearance, challenged her charismatic authority, and on several occasions resorted to violence to show their discontent. By tracing the stages in the construction and development of Girling’s charisma and examining its reception, this article argues that charisma is the precarious result of constant renegotiation between the charismatic, her community, and wider society.