LAUSR

The agri-environmental programme (AEP) is the European Union policy instrument used for the delivery of environmental services expected by the society, but societal expectations for these environmental services are insufficiently assessed. In order to realistically meet the expectations of AEP, this research utilises analytical hierarchy process based web survey to assess the importance that various societal stakeholders in the European countries of Slovenia and Croatia give to specific environmental services and to also identify the agricultural practices that have the greatest potential to realise the expectations that society values the most. All stakeholders (overall group) from Slovenia and Croatia ranked water quality and availability as the first most important environmental service, and reduction of pesticides as the most important agricultural practice to deliver societal expectations. The results indicate that there is similar demand for environmental services in these two countries that differ in their agricultural settings.