LAUSR

This paper proposes a novel methodological approach to help decision-makers in SMEs evaluate and prioritize sustainability reporting (SR) standards. It can thus help SMEs to overcome some of the problems they encounter when initiating SR. In order to explore this decision in more depth, a set of decision criteria are identified, reflecting the costs and benefits that could be derived from SR adoption. The methodological approach proposed is based on the best-worst multi-criteria decision-making method and is tested on a sample of Spanish SMEs. The results highlight the relevance of SR for the legitimacy and reputation of the firm, with GRI ranking first among the SR alternatives. This research helps to strengthen the link between academia and business, by developing a tool with which firms can select a reporting standard. This is especially relevant for SMEs given their relevant role in national economies and their general failure to disclose such information.