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Marketers play an integral part in the strategic planning process of a firm, both concerning the role of marketing in the strategic discourse, as well as the marketers’ interaction between… Click to show full abstract
Marketers play an integral part in the strategic planning process of a firm, both concerning the role of marketing in the strategic discourse, as well as the marketers’ interaction between various ...
Keywords:
organization exploring;
functional top;
top management;
management teams;
marketing organization;
teams marketing
Journal Title: Journal of Strategic Marketing
Year Published: 2020
Link to full text (if available)
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Journal Title: Journal of Strategic Marketing
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!