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The potential of marketing communications to protect social workers in times of crisis

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Socially stigmatized service workers (SSWs) like probation officers, social workers, and even aged care workers are often subject to negative media scrutiny when a crisis occurs, leading to public ... Click to show full abstract

Socially stigmatized service workers (SSWs) like probation officers, social workers, and even aged care workers are often subject to negative media scrutiny when a crisis occurs, leading to public ...

Keywords: communications protect; marketing communications; potential marketing; social workers; crisis

Journal Title: Journal of Strategic Marketing
Year Published: 2020

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