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A careful consideration of studies on behavioral prediction in the existing literature suggests that behavioral control is often included as one of the many key factors involved in the theorization... Click to show full abstract
A careful consideration of studies on behavioral prediction in the existing literature suggests that behavioral control is often included as one of the many key factors involved in the theorization...
Keywords:
toward theory;
behavioral control;
theory behavioral;
control
Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!