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ABSTRACT Brick and mortar (B&M) retailing is an endangered species as more consumers prefer to shop online. While retailers may die, B&M retailing is here to stay. It has gone… Click to show full abstract
ABSTRACT Brick and mortar (B&M) retailing is an endangered species as more consumers prefer to shop online. While retailers may die, B&M retailing is here to stay. It has gone through several transformations from the location to the convenience to the in-store experience advantage. In the post Covid world, B&M retailing will not only survive but also thrive by repositioning from selling merchandise to offering value-added services and from a low-tech to high-tech experience in the store.
Keywords:
brick mortar;
mortar retailing;
retailing survive;
future brick
Journal Title: Journal of Strategic Marketing
Year Published: 2021
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Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!