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The study aims to understand the sustainable consumption behavior based on psychological ownership and social influence theory. The study used SPSS using AMOS and PROCESS SPSS Macro to determine th... Click to show full abstract
The study aims to understand the sustainable consumption behavior based on psychological ownership and social influence theory. The study used SPSS using AMOS and PROCESS SPSS Macro to determine th...
Keywords:
consumption behavior;
sustainable consumption;
self expressiveness;
impact self
Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!