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ABSTRACT In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general… Click to show full abstract
ABSTRACT In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings. Next, I consider three important emerging trends: 1) digital only, 2) Covid-19 effects and 3) New Technologies. I discuss the implications of these trend for omni-channel retailing and provide some ideas for future research on these trends.
Keywords:
omni channel;
channel retailing;
retailing reflections
Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!