Sport brand management has become an increasingly strategic process, yet most scholarly attention has been focused exclusively on men’s sport. This study contributes to knowledge surrounding women’... Click to show full abstract
Sport brand management has become an increasingly strategic process, yet most scholarly attention has been focused exclusively on men’s sport. This study contributes to knowledge surrounding women’...
Keywords:
seeing things;
sport;
exploring unique;
things differently;
brand;
differently exploring
Journal Title: Journal of Strategic Marketing
Year Published: 2021
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Journal Title: Journal of Strategic Marketing
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!