LAUSR

ABSTRACT This study explores visitor perceptions of Indigenous local language use at the Haida Heritage Centre at Kay Llnagaay and Haida Gwaii Museum. We explore visitor expectations of local language use, the meaning and value of language, and their openness to expanded forms of language expression. The objective was to understand the context and limitations in which the Haida could improve local language opportunities using community-based tourism initiatives to their advantage. An Indigenist methodology informed analysis of 27 in-depth visitor interviews and provided insight into three major themes (1) life experience and heritage informs expectations, (2) [It's a] “Means of Communication” masks a deeper understanding of language, and (3) creating a meaningful space for local language engagement. The findings suggest significant and untapped spaces in which to support the expanded use of culturally appropriate local languages to the well-being of speakers and visitors. Ultimately, visitor affirmation drew on shared experiences of language loss – laying the groundwork for engagement based on the value of language as opposed to its prescriptive use as a commodity. Practical ways forward are given. This research was part of a larger study aimed at encouraging greater visibility and accessibility to Haida language through community-based tourism initiatives.