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Abstract In order to understand customer awareness, intention and loyalty toward innovative product ‘PureWater’, the essay provides literature review and formulates some hypotheses. Then factor analysis is employed as the… Click to show full abstract
Abstract In order to understand customer awareness, intention and loyalty toward innovative product ‘PureWater’, the essay provides literature review and formulates some hypotheses. Then factor analysis is employed as the main statistical technique to analyze the questionnaire data. Based on the findings of statistical analysis, several ways should be adopted to increase the loyalty. Additionally, marketing strategies are recommended to be used to fit for the different customer segmentations.
Keywords:
loyalty toward;
intention loyalty;
loyalty;
customer awareness;
customer;
awareness intention
Journal Title: Journal of Interdisciplinary Mathematics
Year Published: 2017
Link to full text (if available)
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Journal Title: Journal of Interdisciplinary Mathematics
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!