LAUSR

Abstract Based on samples collected from logistics market in China, factors about withdrawing willingness of public pickup points were examined. The empirical study demonstrated that offline involvement experience had little effects on the exit decision. For the platform management efficiency, only settlement performance shown distinct negative effects, service efficiency did not bring the expected mechanisms. For the potential revenue perception, both the commission revenue and relationship promotion produced significant influence on the behavior of pickup points. However the perceived customer conversion was not proved to be significant. The detailed implications were also proposed as well as future research directions.