LAUSR

often believing that their colony or dominion was attaining political and economic growth under the umbrella of the almighty British Empire and Commonwealth. Such thinking was particularly easy for white settlers in the dominions, like their predecessors who had believed in the possibilities of imperial federation as consonant with national formation. In seeing the significance of empire marketing as exceeding the advertising itself, rather working ‘to support and sustain empire more broadly’, as ‘an unacknowledged element in the wider construction of imperial power’ (7), Barnes is to be commended. There remains, though, the inevitable limitation of working with largely one genre of primary source, especially when that is advertising materials without the full ability to research their reception. Imperial culture and power were constituted by so many imbricated elements: constitutional ties, political and military relationships, migration and families, travel and education, feminist and other activist networks, Anglophone culture in its kaleidoscopic forms – to name a few. Empire marketing worked within a broader set of relations, a thread in a much larger tapestry, and thus its singular contribution to imperial power may be hard to properly assess.