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While many researchers have documented the characteristics of China's growing tourism market, a comprehensive image scale of city brand for tourism has not yet been developed. This study investigat... Click to show full abstract
While many researchers have documented the characteristics of China's growing tourism market, a comprehensive image scale of city brand for tourism has not yet been developed. This study investigat...
Keywords:
image;
semiotic image;
city;
chinese city;
brands semiotic;
city brands
Journal Title: Social Semiotics
Year Published: 2020
Link to full text (if available)
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Journal Title: Social Semiotics
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!