LAUSR

ABSTRACT Knapp, Stohl, and Reardon’s (1981) seminal work reported that some messages may be “remembered for a long time and have a profound influence on a person’s life” (p. 27). While the foundational concepts of this framework have offered a meaningful contribution to memorable messages research, this article seeks to unpack the past three decades of the literature specific to the field of communication. The authors will highlight the trajectory and changes while considering its present use, episodes, and situations that transpire in individual lived experiences. Like Braithwaite, Schrodt, and Carr (2015), we note that memorable messages, though widely utilized, are largely descriptive and atheoretical or “undertheorized” (p. 15). To that end, and given its decades of successful use in health communication, organizational socialization, and education, we consider the value of a Theory of Memorable Messages (ToMM) that can support new directions for communication scholarship and serve as a catalyst for understanding dynamic relational interactions and exchanges in human communication.