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Abstract The present study intends to examine environmental corporate social responsibility (ECSR) disclosure on official corporate websites within and across a collection of companies. Through an automated content analysis, the… Click to show full abstract
Abstract The present study intends to examine environmental corporate social responsibility (ECSR) disclosure on official corporate websites within and across a collection of companies. Through an automated content analysis, the findings suggest two broad themes underlying corporate disclosure, and significant associations between personal pronoun usage/lexical diversity and corporate CSR performance were found. In addition, text reuse analysis illuminated certain communication patterns across different industries. Overall, the present study implicates not only theoretical research on ECSR disclosure, but also practical ECSR reporting on corporate websites.
Journal Title: Journal of Promotion Management
Year Published: 2020
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