Photo by nublson from unsplash
Abstract As Waller and Waller stated, Social Media produces an intense effect on culture-based institutions' practice. Social networks promote the concept of "digital social museum", as one that takes advantage… Click to show full abstract
Abstract As Waller and Waller stated, Social Media produces an intense effect on culture-based institutions' practice. Social networks promote the concept of "digital social museum", as one that takes advantage of digital technologies' opportunities to deepen the achievement of a genuinely close museum and expand the exhibition's target audience. However, do museums use Facebook to educate and transmit culture to users, or as a mere promotional tool? Are there differences between its use in museums? Were their Facebook Promotion Strategies directly affected by the coronavirus COVID-19 pandemic?
Journal Title: Journal of Promotion Management
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!