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ABSTRACT Binge watching has risen in popularity, and thus is receiving increasing scholarly attention. Across the limited range of studies that have been conducted, there is a lack of uniform… Click to show full abstract
ABSTRACT Binge watching has risen in popularity, and thus is receiving increasing scholarly attention. Across the limited range of studies that have been conducted, there is a lack of uniform conceptualization and empirical measurement of binge watching making generalizability and theoretical development across studies challenging. This investigation provides an overview of current binge watching conceptualization and operationalization, and presents initial testing of two measures of binge watching for both general binge watching behavior, and single-program binge watching.
Journal Title: Communication Studies
Year Published: 2021
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