Photo by sarahdorweiler from unsplash
ABSTRACT This study modeled use of social media as a tool to select tourism destinations. The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth… Click to show full abstract
ABSTRACT This study modeled use of social media as a tool to select tourism destinations. The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of attitude. The development of tourism marketing and communication strategies should focus on the online context as the factors which are capable of influencing tourists’ behavior in a more efficient way.
Keywords:
social media;
tourism;
select tourism;
media tool;
tourism destinations
Journal Title: Information Systems Management
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!
Journal Title: Information Systems Management
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!