Photo by sarahdorweiler from unsplash
ABSTRACT While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources.… Click to show full abstract
ABSTRACT While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar stores can benefit from an expansion of service functionalities of a cross-industry loyalty card provider. Digitalizing the loyalty program created new opportunities, while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops empowered data-based decision support.
Journal Title: Information Systems Management
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!