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Due to an increase in manipulated online reviews, giant e-vendors such as Amazon.com, are trying ways to deter untruthful online reviews. One of their strategies was to make sure that… Click to show full abstract
Due to an increase in manipulated online reviews, giant e-vendors such as Amazon.com, are trying ways to deter untruthful online reviews. One of their strategies was to make sure that the consumers include disclaimers that products received were free or discounted. This article calls for an investigation of the use of disclaimers on online reviews that post challenges, opportunities, and promises for social commerce such as Amazon.com. This study aims to develop an understanding of social commerce-related phenomena and to provide online retailers best practices when integrating social commerce as part of their marketing plan.
Journal Title: Journal of Marketing Theory and Practice
Year Published: 2018
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