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We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of s... Click to show full abstract
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of s...
Keywords:
social media;
influencers self;
self disclosure;
media influencers;
brand;
effects social
Journal Title: Journal of Marketing Theory and Practice
Year Published: 2021
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Journal Title: Journal of Marketing Theory and Practice
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!